Digital Cinema

A martial arts studio turns to digital to grow foot traffic

How we helped Blue Dragon

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Physical, Mental, and Spiritual Development for Gen Z

Since 1989, Blue Dragon Tae Kwon Do School in the city of Bell, California, has provided quality martial arts instruction to children and adults of all ages. The training includes Tae Kwon Do, Kickboxing, and Judo. They help their students gain self-confidence, discipline, motivation, and develop a new positive attitude through martial arts. They offer classes for Children, Beginners, Children Advanced, and Adults.

Design Process

When Blue Dragon approached Cerebrum for a website redesign for their small business, their sensei requested a digital experience that would appeal to a younger audience. In addition, they wanted a mobile-first design that Generation Z would find easy to use and intuitive. The goal was to increase social engagement while maintaining readability.

Ultimately, Cerebrum project managers found a clever way to display class information and video media. The result was a digital tapestry that has increased traffic nearly two-fold. Furthermore, as icing on the cake, the small business website features an original digital cinema production of a live instruction session at Blue Dragon School.

Final Thoughts

If you own a martial arts training center, you need a digital presence that reflects the honor code of your brand. Your deserve a website that runs on the most modern content delivery network and offers potential students an intuitive way to book sessions and get in touch with you. Furthermore, promoting your business through highly impactful mediums like digital cinema should always be an option to consider.

If you are thinking about moving forward with a modern digital experience for your business, get in touch with our team. We are more happy to walk you through the design process and provide you with cost-effective options for promoting your business.

With the promotional video, I saw foot traffic to my business increased tenfold. I am so thankful for the advertising.
Edgar Orellana
Owner at Blue Dragon

Let’s find your brand’s voice.

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