When clients come to Cerebrum to inquire about a digital presence, we explain that a website is like a child. Just like you wouldn't abandon a child once it's born, you should not abandon your website once it goes live. Business owners need to monitor and take care of their digital presence by posting fresh content regularly. A dose of new, original content in the blog section of a business website can work wonders for a company's brand, not to mention its SEO.
Too often, websites are created and abandoned after only a few weeks. As a result, the website content is never updated, and potential customers are left wondering if the business is still active and running. Fresh content is essential. It is more than just about coming off as engaging to your audience. It is about reassuring your audience that your business operations are healthy and your team is ready to tend to any project that may come your way.
A content calendar is a vital tool for planning and managing your marketing materials. All content calendars usually contain the post's content (copy and media assets). If you plan to publish the post on social media and your website, the post may also contain hashtags to use and accounts to mention.
At Cerebrum, our robust content calendars always include the campaign or business objective tied to each post on the backend and how well each performed post-publication. This extra step enables our clients to gauge the content strategy's success at a glance and refine it as needed.
Content calendars ensure your company's content is fresh, varied, and consistent across your online presence. (Your customers and followers tend to have a good memory. So they might recall if a post is repetitive or feels inconsistent or off-brand.) If you are looking to get started on a content calendar, here are a few tips:
Step 1 - Consider your social media plan/strategy:
Step 2 - View and analyze your results:
Step 3 - Organize your ideas and backlog:
Most business owners recognize the need to regularly publish quality content for their customers but don't have the time. That's where Cerebrum comes in. We are here to help brands and businesses with everything that is digital-related.
By relying on a trusted partner, business owners have time and peace-of-mind to focus on what they do best: running their business. Contact us today to schedule a free consultation to discuss how we can put a digital content strategy to work for your company.